About Luxair
Luxair is a key and responsible player as well as a major employer in the Grand Duchy of Luxembourg and the surrounding Greater Region. The company has been active for over 60 years in four aviation-related activities: passenger air transport, tour operating, airport services and air freight handling.
The product
Luxair wanted to celebrate the Christmas of 2023 uniquely, by introducing their first-ever Christmas sweater! The sweater featured art depicting their great aircraft; the DeHavilland Dash 8 Q400. This sweater was launched as part of a kind effort to raise money for children with cancer. All the profits from the sweater went directly to LËTZ GO GOLD.
The promotion
The goal was to raise as much awareness to the sweater as possible to help as many children with cancer as possible. To do this, we organized a collaborated Instagram post in which we showcased the sweater in a unique view on top of a Boeing 737’s wing. This post was part of a contest in which a lucky winner could receive a sweater for free!
The results
300+
New followers for Luxair
1300+
Post likes
500
Contest Participants
Conclusion
It was a great pleasure working with Luxair and being able to help spread awareness about such a great cause and also give something back to our communities as a Christmas present! We were very pleased with the results of the post and on the behalf of LuxPlanes I look forward to another chance to work with Luxair!
Thank you Luxair for the opportunity to work with you!