About Fly2Sky
Fly2Sky is an EU-registered ACMI airline based in Sofia, Bulgaria. Fly2Sky operates a fleet of Airbus A320 family aircraft consisting of both the Airbus A320 and Airbus A321. Their business includes both wet leasing agreements and charter flights.
The goal
Fly2Sky’s goal was simple: increased brand visibility and awareness. This gave LuxPlanes plenty of creative freedom to come up with an effective marketing strategy to get the Fly2Sky name out there.
The collaboration
Getting the attention of aviation enthusiast is not that difficult if you have the right tools to lure them in. Fly2Sky set us up perfectly with access to an Airbus A320 and airline pilot. With these valuable resources we recorded 2 longform videos. One video showing the walk-around process that pilots perform before each flight to ensure that the aircraft is a safe state and the other video was an airline pilot giving an overview of the Airbus A320 flight deck. We also took the exclusive opportunity to do some photography and record some clips for short-form pieces of content which accumulated millions of views.
The results
3M+
views
100K+
likes
1500+
shares
Conclusion
Working with Fly2Sky was truly a pleasure as the project was a win-win-win. We got a unique experience on their aircraft, the LuxPlanes audience got incredible insights, and Fly2Sky got their name in front of millions of people!
Thank you Fly2Sky for the opportunity to work with you!